As one of the most recognisable brands in the world, marvel has a rich history of over 60 years inspiring readers, creatives, and fans. the evolution of its graphic design has been key in the successful transformation of the brand through the ages, adapting to a challenging and evolving media environment, and making it an unrivalled example of charismatic heritage and ongoing innovation. this book explores the history of marvel's visual language by dissecting the logos, layout templates, typography, covers, and other visual elements, as well as the influence it has had on graphic design, art, advertising, and more. an essential title to understand not only comic history but also the language of pop culture.